The exclusive BOSS x Dallas Open capsule fuses modern athletic aesthetics with the brand’s signature sophistication. Designed to celebrate the tournament, this limited-edition lineup features bold styles crafted with premium materials. From sleek tees to statement hoodies, each piece embodies the spirit of sport and style.
BOSS is redefining the Dallas Open experience through a series of dynamic activations
Fans can immerse themselves in a full-scale branding takeover, a curated pop-up store featuring exclusive Dallas Open merchandise & BOSS x Cowboys merchandise, and a VIP hospitality area. Additionally, BOSS is elevating dining with Break Point by BOSS, an exclusive pop-up restaurant at Monarch Stag. With stylish décor, chic staff uniforms, and an exquisite menu, it offers an unforgettable culinary experience.
Visit the BOSS pop-up store at The Star in Frisco to shop the two collections and receive complimentary personalization and embroidery with your purchase during your visit.
Join us at the Star in the BOSS Pop-up for an exclusive meet & greet
Friday, February 7th
JAKE FERGUSON*
3∶00PM – 4∶00PM
Saturday, Friday 8th
RICO DOWDLE**
3∶00PM– 4∶00PM
SPEND $350 AND RECEIVE A SIGNED MINI HELMET BY YOUR PLAYER OF CHOICE***
* Terms & conditions apply. Jake Ferguson will be at the shop from 3∶00 pm – 4∶00 pm on Friday, February 7th, 2024. Only photography will be allowed during the event. No signature requests of any kind on any type of personal item are allowed. ** Terms & conditions apply. Rico Dowdle will be at the shop from 3∶00 pm to 4∶00 pm on Saturday, February 8th, 2024. Only photography will be allowed during the event. No signature requests of any kind on any type of personal item are allowed.
*** Terms & conditions apply. While supplies last. Exclusions may apply.
