The BOSS Crown Melbourne store's new design concept heralds a bolder, more contemporary visual approach, complete with an open-façade design allowing for an immediate BOSS experience.

The colour range reflects the new visual identity, intrepreted skillfully in the store's architecture.

Refeshed wooden materials, parquet flooring, travertine walls and metallic strung furniture are used in combination with black marble and high-gloss surfaces throughout. The colour palette perfectly balances the overall look and feel, producing a warm and sophisticated atmosphere.

An eclectic range of furniture ensures ideal product presentation across all levels, supporting a total look appearance.

Spacious seating areas and a service counter invite customers to experience hospitality the BOSS way: relax, enjoy a drink or a coffee, and get inspired!

The seamless integration of digital touchpoints – presenting campaign videos, fit guides, and customisation features – allows customers to access more details on the collections, and receive styling recommendations.